How to use social media marketing for your business is such a very big question asked by many including me.
What social media platforms to use, why should you use them and how do you track the results?
I know I have been trying to figure this out for more years than I care to remember. Every day you hear and see different ways to use social media, where to post, what to post and what times to post. I think I have taken every training course, read every blog and watched every Youtube video.
What works best for you and your business?
I really like the professionalism of LinkedIn which I have been using for years on and off. I used it every day when I had my business in London then when I started traveling I stopped using it as much. I noticed that when I started up my business again when I got to Florida my LinkedIn profile was very much out of date.
I immediately started to look at what had changed in the media world of LinkedIn and proceded to change my profile and get active again. This is one of the platforms that I think is the best especially if you join some of the groups and interact with them.
It is also a great place to give and get referrals which is the mainstay of your networking referral strategy and if it is not then I suggest you take another look at it.
What do you think about Facebook more for social media than business you may think? However, you can have a business page for your business, plus a store, events and so much more now on Facebook. Using ads on the site can be very beneficial but I would suggest you take some advice from a professional marketing company or person or take a course so you can get the results you think you would like.
One person, I like to listen to for some advice is Neil Patel he does very short and to the point videos if you like the longer versions then check out his blog as well.
Perhaps you are into videos for your marketing which is the big thing right now, Youtube is another social media site to use and again I started using this about 7 years ago and then stopped using it. As you can see I only have a few subscribers which I am now trying to expand as I am getting back into it again. I saw some great training here where I go for most of my training especially to do with my website and blogging.
With social media platforms like Stumbleupon, Tumblr, Redditt and so many more, can you successfully be on all of them at the same time? I find being on 2 or 3 consistently is the best way for me but if you have the budget to pay someone to do it for you then you can be on many platforms at the same time.
What do you think is the best way for you to market yourself and your business on social media? I would love to hear your success or challenge you are facing.