ARE THERE BENEFITS OF BUILDING RELATIONSHIPS IN BUSINESS THROUGH NETWORKING?
It is a general consensus that when running a business, networking plays a huge role in your growth as well as your accomplishments. So why do so many people hop from one networking event to another without any results and grumble afterward that networking is not effective?
Networking is a part of our everyday living. It is one of the most effective methods to build your business and one of the very most cost-effective marketing and advertising methods.
In our everyday life as well as in business, you have to work in close proximity with other people to build your path to being successful.
The old axiom, “It’s not what you know but who you know” is only partially true. It’s misleading, simply because it emphasizes on simply making contacts.
Becoming successful in your business is mostly about sustaining relationships, and not simply possessing a list of individuals in your phone book or contact list.
You might have a bit of doubt regarding the advantages of personal relationships, however, there are many ways close contact with individuals can help in making your professional career or establishment a success.
When you are planning to get further ahead in business as well as in your own life, you’ll have to offer others your help, and you’ll secure a good amount of benefits from your relationships too.
First of all one may think the concept of networking your business is a no-brainer, or perhaps you may be deterred from networking simply because you feel as though one person cannot be as effective in marketing your business as a marketing campaign.
Let’s consider the latter part of this statement.
Of every individual invested in your business, who happens to worry the most about its actual growth? Well, I would certainly hope that it was YOU!
As the primary shareholder, you have got to be a walking advertisement for your business, this is not to say you should create billboards and magazines to carry over your shoulders but you must be in a position to market your business to others up close and personal as well as on paper.
How often have you ever made calls on whether or not to do business with a company because of who was representing it?
Networking your business requires you to go out and represent your business.
Hopefully, this final paragraph has convinced you of the importance of becoming your business’s biggest advocate.
Make an effort to create strategic alliances which are going to help benefit your business.
Would you rather connect with an enormous amount of people, one at a time, or perhaps interact with a few people that will each introduce you to a thousand?
Most people view networking events as a place to secure connections one at a time or make one deal at a time.
That being said consider this.
Consider looking for people who have the same target market as you, but are not your business competitors, and also offer great complimentary services or products to you.
Working with them will be a great chance to access their clientele or list of subscribers. You can cross-promote one another, you can organize functions together, you can do a mailing campaign collectively, it really is a win/win situation for you.
Let’s say you partner with two (2) new and innovative entrepreneurs a month and have accessibility to their database.
I am not stating that they will try to sell you their list of clients or prospects, but via them, you may get exposure to their clients or prospects.
Should they have five (5) hundred, one (1) thousand, or even ten (10) thousand individuals on their mailing list, instantly, you have gained access to those thousands of people.
If you utilize networking this way, then you certainly don’t need to meet everybody in the room. The only thing you need is to get several potential strategic alliances.
Look for top-notch quality instead of quantity.
Please share this with others so they may benefit also.
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